You know your work is good. But the right buyers either aren't finding you, or they find you and still don't choose you. Those are two different problems, and they start in the same place.
You've probably tweaked your website, rewritten your bio (again), and tried a dozen ways to explain what you do. None of it's landed.
Most of the time, it's a positioning problem. You haven't nailed down what sets you apart from everything else your buyers are weighing, and what you picture as your competition is only a slice of what's really out there.
In this workshop, you'll map every type of competitor you're up against, including the ones most solos and small businesses never think to list. You'll walk away with a research roadmap you can put to use immediately, plus finally have what you need to stop guessing and start explaining what you do and why buyers should choose you.
There’s no charge for this workshop, but advance registration is required. A recording will be available for registered attendees and current SPC members.
About Our Speaker:
Stacy Eleczko is a positioning and messaging strategist, keynote speaker, and workshop facilitator who helps referral-grown solos and small businesses figure out how to stand out in the market. As a former classroom teacher, she learned early that teaching and marketing are the same job: you're up against an audience with a million other things pulling at their attention, and it's on you to break through the noise, make them care, and get them to act.
Most consultants think their positioning problem is a wording problem: rewrite the bio, redo the website, take one more pass at the pitch... It rarely is. The real issue starts earlier, in what Stacy calls the Proximity Trap™, where your business has grown through the people closest to you, so you've never had to see how many options your buyers actually have, let alone why they'd land on you as the obvious choice.
Stacy uses positioning psychology, the science behind why your buyers choose you, and does Sherlock Holmes-level research to build a genuine understanding of where you fit in the market. Her framework is built on three pillars. When positioning is strong, buyers understand exactly why they should choose you, and you're no longer limited to whoever happens to be in your network. They see the value you provide before they ever work with you, not just after. That's the shift from convincing cold leads to having the right buyers come to you already sold.
If you're ready to make it easier for your right buyers to say yes (and stop crossing your fingers every time a cold lead hits reply), subscribe to Stacy's newsletter, connect with her on LinkedIn, or catch her on YouTube.
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