The 1-2 Punch! Writing and Speaking to Advance Your Consulting Practice
Consultants who write and publish articles and books and speak regularly at conferences and business events generate a magnetic pull for their expertise that raises them above and beyond their competition. By practicing the “1-2 Punch,” you’ll transform yourself into an “expert with an edge” whom your prospects think of first and only.
1-2 Punchers draw qualified prospects to seek them out, ending the frustrating game of wondering where their next consulting “meal” will come from. By becoming a go-to, top-of-mind authority, you’ll command the highest fees, dictate terms and conditions favorable to you, and eliminate pesky business-development peaks-and-valleys.
This program will show attendees how to
- Publish articles in reputable business publications
- Publish that book you’ve been dreaming about writing
- Land speaking engagements with audiences in your target markets
- Leverage your writing and speaking so they generate new business
- Master the magic punches that tie your 1-2 Punch efforts together!
About Our Speaker:
Ken Lizotte, CMC, Chief Imaginative Officer (CIO) of Emerson Consulting Group, is author of six books, including The Expert’s Edge: Become the Go-To Authority That People Turn To Every Time (McGraw-Hill) and The Speaker’s Edge: the Ultimate Go-To Guide for Locating and Landing Lots of Speaking Gigs (Maven House Press). His company has guided over 350 professional-service firms and management consultants since 1996 to achieve the elite status of “published thoughtleader.”
Ken is also a frequent keynoter and panelist who has been interviewed by the New York Times, Newsweek, CBS News, Fortune, Financial Times and National Public Radio. He is also co-founder of the National Writers Union, a workshop leader at Harvard, past president of IMC New England, and a certified management consultant (CMC). Currently Ken serves as pro bono president of the Board of Trustees of Thoreau Farm, the birthplace of Henry David Thoreau, in Concord, Massachusetts.