It is the consultant’s perennial challenge – how to line up new projects and clients while executing work already on the calendar. You may be deep into getting that big project done in time for year-end invoicing. But it’s not too soon to be thinking about how you’ll reach out to new prospects in the new year – or even before the holidays.

For this year’s holiday party dinner meeting, the Society of Professional Consultants is offering a panel of four longtime consultants, each of whom has found a different path to success in landing new clients.

Every consultant’s practice is different, and some marketing approaches will work better for your business, and for you, than others. But our goal here is to present a range of experience and approaches, so that everyone attending this session comes away with at least one method that can work for his or her own business.

Our moderator will be Bruce Katcher of Discovery Surveys Inc. (http://www.discoverysurveys.com).

Our panelists will be...

Steve Balzac of 7 Steps Ahead (http://www.7stepsahead.com), who will discuss writing (and publishing!) as a way to attract clients.

Jim Connell of Custom Software (http://www.custom-software.biz), who will share his experience with finding new clients through Google Adwords.

Joanne Dustin of Change Collaborators (http://www.changecollaborators.com), who will tell how she’s found new business through networking.

And Carl Harvey of Success and Self-Esteem (http://www.successandself-esteem.com) will share his experience with cold calling as the key to sales growth – for his own practice as well as for his clients.