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Dinner Meeting and Networking on Monday, January 26th

IMPORTANT - Due to the impending weather emergency, SPC is postponing this event.  More information will be coming soon. 

   Michael Katz on Word of Mouth Marketing:

           What to say and how to say it,

            so that people will tell others about you.   

 

Ask any professional where their best clients come from and they’ll all tell you the same thing: “Word of mouth.”  The problem is, most professionals view word of mouth as a “fortunate coincidence.”  Instead, and if you can learn to clearly describe what you do – and in a way that others can understand, remember and share – you will significantly boost both the word of mouth and inbound referrals you receive.

Specifically, this program covers:

  • The principles of word of mouth marketing
  • Why shiny elevator statements don’t work (and what to say instead)
  • ...
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