A Special Note:
We are meeting in an exciting new location for our dinner meetings this year: the Conference Center at Waltham Woods! Directions to the Conference Center are posted under Meeting Locations.
Plan to join us for our September Dinner Meeting -
Relevance: The Key to a Successful AdWords Campaign
What do your customers really want?
That’s the question to answer as you start to put together a Google AdWords campaign, according to experienced online marketing consultant James Joseph. He has has learned that understanding customers’ goals is essential to making the right keyword selections and in writing effective ad copy.
What do customers come to you looking for? What keywords will attract prospects looking for goods or services that you are well equipped to supply? Solid answers to these questions will help you create an AdWords campaign that’s relevant to online searchers and is therefore likely to be successful.
If you don’t consider customer goals at all stages through the sales funnel, you’ll waste money and lose opportunity.
About Our Speaker:
James Joseph has spent years helping various small-business owners build effective online marketing campaigns. His special expertise is in search engine marketing, website conversion optimization, and online review and reputation management.
He loves doing online marketing, and he believes passionately in the Internet’s ability to level the marketing playing field. His vision is for every small-business owner to have as effective an online presence as a large company with millions to throw into its marketing efforts.
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