Lisa Hebert

Topis and Titles:

Marketing, motivational and human interest speaking topics include a variety of anecdote-driven speeches and workshops such as:

• Desktops Evolve into Dinosaurs - Identify profitable new products for your company.
• Clone and Reclone - Build and sell your company in three years.
• E-zines in the E-conomy - Effective electronic marketing.
• Bridge the Gap - Marketing communication techniques that work---why and when.
• Horses, Buggies and Cars - Cannibalize your business before your competition beats you to it.
• Dollars and Sense - Maximize your marketing impact while managing your budget.
• Share the Wares - The pros and cons of shareware as a company building strategy.

 

Biographical Information:

Lisa Hebert provides strategic marketing for high technology companies. Her services include interim marketing management, business planning, market selection, competitive analysis and market surveys. Ms. Hebert's clients have included leading edge companies such as ADC Metrica Corporation, Ardent Software (now part of Informix), Enterprise Reengineering, Open Market, Inc., Progress Software Corporation, SystemSoft Corporation and Trema Laboratories.

Ms. Hebert is a frequent and compelling speaker at major industry and academic conferences, including the Babson College Entrepreneurial Program, Patricia Seybold Forum, GroupWare and Inc World. She has also served as North American Spokesperson for the Workflow Management Coalition and is currently President and was, for two years, Vice President of Marketing for the Society of Professional Consultants.

Ms. Hebert was honored in June 1999 as a Boston Business Journal's "Forty Under Forty" award winner, which recognized her professional accomplishments and community involvement. She was also featured in April 1999 at Babson College's Annual Women's Entrepreneurial Panel.. And in May 1998, she was featured in Boston Software Newspaper as "A True TechnoMarketer".