Reusing Your Intellectual Property - Write It Once and Use It Again … and Again… and Again...
A former CIO/senior IT leader at The Boston Company Asset Management, Monster Worldwide, Independence Investments, and Fidelity Investments, Eric P. Bloom is the president of Manager Mechanics LLC, a company specializing in Information Technology (IT) leadership development and the governing organization for the Information Technology Management and Leadership Professional (ITMLP©) and Information Technology Management and Leadership Executive (ITMLE©) certifications.
He is also an IT WORLD Magazine weekly columnist: “Your IT Career”, and a nationally syndicated weekly columnist with GateHouse Media.
In this talk, Eric will share how he has re-purposed and transformed existing written, video, and audio material into other deliver mechanisms to effectively build his business.
For example, how to convert a:
Blog into a book
Book to a newspaper column
Classroom-based training materials into eLearning-based content
Video into blogs and audio podcasts
Class descriptions into marketing materials
Book into multiple review sources
... and much, much more.
Plan to join us for our next dinner meeting on February 27th at the Westin.
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