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CostRegistration
ADVERTISING ON GOOGLE:
On a $50 Budget
Speaker: Patrick O'Malley
Advertising on Google is remarkably cheap, and may be a perfect marketing option for consultants.
Here are some facts few people seem to know:
- You can run an ad on Google, and you don’t pay anything unless someone clicks and goes to your website.
- You can choose how much you pay per click, but it is often less than $1.
- You can run an ad just in a certain geographical area (e.g., within 30 miles of your home).
- You can start a Google ad campaign with just $10.
If someone does click on your ad, they are looking for the service that you are selling, so it’s a match made in money heaven!
Pay-per-click on Google and other search engines has changed the world of marketing for big and small businesses, and has made targeted advertising very affordable.
In this seminar, you will learn
- how to set up a Google advertising campaign
- how to choose the keywords that should trigger your ad
- how to run the ad in a certain geographical area
- what options Google allows
- how you can run different ads for the same keyword
- how to track the number of people that come to your site
Come for breakfast and learn about an advertising option that may change the way that you do business. NOTE CHANGE OF VENUE FOR THIS MEETING.
ABOUT THE SPEAKER:
Patrick O'Malley specializes in custom computer training and consulting on a variety of topics including search engine marketing, and is slightly obsessed with that particular topic.
From 2000 until 2007, he was the vice president of operations for the search engine company Northern Light. Before that, he was director of operations for a variety of computer companies, and was a computer trainer for over 10 years.
He has presented at national computer conferences, many times to audiences of over a thousand. He is on the board of directors for ASTD, ADAPT, and NELA, three training organizations.
Patrick O'Malley
617-PATRICK (617-728-7425)
pat@patrickomalley.com
www.PatrickOmalley.com - Custom Computer Training
Sign up today or learn more about the SPC. |
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Location |
Change of venue for this meeting
This presentation is best delivered in a room with Internet access. For that reason, the April 2 meeting will be at the Boston Burlington Marriott instead of Rebecca’s.
Space has been reserved for us in their Summer/Winter Restaurant. Attendees will have access to the Continental buffet and the cost for the meeting will be slightly higher – an additional $5 will be payable at the meeting.
Get Driving Directions to the Boston Marriott Burlington
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Agenda |
Monthly BOC meetings are usually held the first Wednesday of the month from 7:30 am - 9:00 am. These are informal, moderated discussion sessions.
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Cost |
Cost for the monthly BOC meetings is:
A continental breakfast buffet is included.
If you plan to pay by credit card, please pay online. We are unable to accept credit cards at the door.
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Registration |
Register online - Pay online or bring a check with you made out to: Society of Professional Consultants
You can also call the SPC office at 978-692-6950 or send an e-mail to our administrative office. |
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