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Back to the Mentor's Index |
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In this section we post questions
from members
and responses
from The Mentor. |
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 "Iam a
consultant who assists early stage companies affect proactive working
relationships with the Food and Drug Administration. Last year was very busy.
This year started off okay and then died. I do not know why.
I network
whenever possible, meet with different people about twice per month, write
articles, make presentations and attend relevant meetings in my field of
interest. What is it that I am NOT doing?" |
 Without specifics, the best I can offer is guess work.
Sounds like some investigation is in order. Often our "textbook" best doesn't
fit in uncertain times such as this. My first instinct is to take a look at the
current economy and what the implications might be for those in your line of
work and your client's. I suspect that new product launches in the food service
sector is down. There isn't a whole lot of loose capital out there and since
the food chain has shifted those at the top are fighting over the limited
dollars out there. Another thing to consider is to talk with past clients and
others in the industry to get specific data about what they are finding to be
the current environment.
Regarding your own business, go to past and
current clients and ask two things:
1) what's happening (or not happening)
in their business; and
2) were they satisfied with your work for them?
And most important, it sounds like networking twice a month is nowhere
near the level that is going to reap benefits. Most things happen through
direct one-on-one contact. Some of the other activities you mentioned will
raise awareness about you and your work, but it doesn't close a deal. Whenever
time there is that isn't billable hours or essential administrative task,
should be spent calling, emailing, meeting and getting out there!! And while
you are out there, consider potential collaborations with complimentary
consultants and businesses.
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